Gender Bias in the media is a very real thing. We see it in almost every ad, television show, commercial, or any type of media that we are subjected too. This causes a huge problem in our society today because it makes people think that they need to act a certain way because of their gender, when in reality, people should be able to portray themselves anyway they please. Sex refers to male and female, where gender deplicts how you portray your sex. Some people even think that there is no such thing as gender and that as a society we came up with that term without scientific evidence.
Women are typically in commercials that the media feels fit them, housewives who clean, busy soccer moms, teenage girls only worried about drama and boys. Men are usually in commercials about tools, cars, sports. The media places the different sexs into these roles and makes our society think that is what is right and appropriate. The media also affects how people view the different genders as well.
In the media today, women are shown as an object or men to use. Women are only as good as their beauty and body.
With just these 3 advertisements all we are shown is that women need to live up to what they media is expectable and when women are consisted "worthy" then they are just an object for men.
Women need to be a sexy, beautiful, feminine, smart, but not smarter than a man. Women are also considered the lesser of the two sexs because of this gender bias they have thrown at them. Women aren't portrayed as stronger than man, women always need a man to be the ones to save them. In almost every disney princess movie, the women isn't happen until her prince comes.
This causes a lot of problems within young girls minds. Girls grow up watching these movies and form an idea that they should always be beautiful and need a man to save them. Now a days, there are princesses that don't need a man to make them happy, but they still aren't escaping media bias of how a princess should look.
Every single one of them are beautiful, feminine, and wearing a dress. I have yet to see a disney princess in a different light.
But media bias doesn't only affect females. Men are subjected to it just as much. Men are shown as the provider. He should be strong, have women, in control, and successful.
The media sets the stage for them to act a certain way and if they don't, they aren't man enough. The media sets a standard or men that shouldn't be there in the first place.
Just in this commercial there are tons of stereotypes put onto men. Also when they talk about "real men" there is no such thing as a real man, every person is different and just putting those words together make the commercial bias.
In conclusion, media bias is everywhere. It is difficult to turn on the tv and not be bomb barred with images that don't fit the sexs the way they should be portrayed. Women don't have to be housewives, princess, or assistants and men don't have to be the bread winner, CO of a company, or alpha dog in the family. Media has changed our society to think in a one minded when looking at gender, when in reality, gender can be whatever that person choses to do with it.